We rigorously vet every product to ensure it’s free from serious, scientifically substantiated health concerns and there to a simple rule: “Are all ingredients derived from nature without harmful alterations?”

We scrutinize marketing claims to avoid “greenwashing”, which mislead consumers by using colors, images, and claims to make products appear more environmentally friendly or healthier than they are. 

Some ingredients we say NO to include: GMOs, corn, gluten, hydrogenated oils, soy, whey, artificial sweeteners, sugar alcohols, artificial colors, artificial flavors, gums & emulsifiers, stabilizers & fillers.

A full list of our banned ingredients can be found here.